Author: Leandro Herrero
When we launched PPI and began implementing the Practicing Perfection® approach, we had great success with our clients right off the bat. As it turns out, the process was sound, and it did indeed generate sustainable reduction of human error. When I came across a copy of this book in 2007, I was so excited that I jumped up and down and did a happy dance! (Yes, it was quite the sight to behold.) Why was I so excited? Because I now understood WHY our approach had been so successful.
Leandro Herrero does an excellent job of describing the phenomenon of how true behavioral change develops and proliferates throughout an organization. With support and nurturing from the top, it grows throughout from an initial point of influence (just like a virus tends to emanate from a single infected individual). Using experiences, stories, and anecdotes, he then goes on to explain HOW to initiate viral change within any organization.
The truth is- the traditional (“top down”) change management model simply does NOT work when it comes to implementing behavioral change. Oh sure, if you have enough energy and resources, you can drive change to occur, but if it’s all done in the sense of, “do this, because I said so, because I’m the boss” (aka, compliance), as soon as you turn the energy and resources off, those behaviors are going to return to their previous state.
By approaching things in a manner that appeals to discretionary effort, and using the viral change model, phenomenal results can be achieved, and they’ll be…sustainable. This is exactly the approach that we use when helping clients to implement Practicing Perfection®.
This is a required text for PPC Certification, and is typically cited as the favorite required text by the Certification candidates. If you want to effectively implement behavioral change within your organization, this book is a MUST READ.